Amaveda is the evolved brand of ‘Panacea Peru’.

The Client

The change in identity was a result of the business owner, Emily Shaw, deciding to expand by offering detox retreats and 1-2-1 wellbeing-mentoring programs alongside the sale of her detox products, which at that time were only available in Peru.

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The Brief

A centralised website was required to host all of Amaveda’s products and services. They had an extensive, un-automated quiz that they used to determine the most beneficial products, programs and treatments for each individual visitor, which needed incorporating into the new site. They also required a client login space, product shop, booking platform for their retreats and help with a multilingual customer base, as she had one website in English and another in Spanish.

The new logo design needed to resonate with the alchemy sign of transmutation; the representation of turning bad into good. Clean geometric lines, modular shapes and fresh, calming colour tones set us on our way.

Logo & Branding

The name Amaveda derives from the word Amazon and the colour green, to represent natural life and living, as well as an association with the business’s country of origin, Peru.

Our first port of call was to investigate the brand’s cultural origins. Our findings married well with the brief of geometric shapes, as traditional art found in the Amazon is of a similar style. We fused this with a representation of light and direction, using lines and shapes to create a star. The logo icon was then complimented with the use of a font that had a beautiful symbolic association with the logo itself. To retain a fresh, natural style and to remain in keeping with the Amazon theme, we used a pastille shade of green, with a hint of aqua blue.

Website Design & Development

The overall website design needed to be in line with the logo: clean, fresh and calming. However, the existing site for Panacea Peru was content heavy, over complicated and challenging to navigate. In addition, they wanted an increased level of pages, products, services and features throughout.

We attacked the functionality first, cut unnecessary content down and took everything back to basics. We took all the assets we needed, threw the old site away and started again, focusing a lot of attention on creating a more defined site purpose and clearer user experience design, with obvious paths and effective calls to action.

The questionnaire had over 50 questions in a single list with no auto response following completion. We automated the process to instantly calculate the survey results based on the answers given. We also created a revolving questionnaire design, so that it didn’t seem laborious and never ending. Finally, we built in a data capture opportunity, making it compulsory to enter your email address before starting the questionnaire.

We built in two purchasing functions, one being a shop, and the second being a booking and reservations form. A client area was also built, whereby registered visitors could download videos and e-books, book a call back, or arrange a Skype call.

The website was delivered fully responsive across all devices and also included inter-changeable language options, for both the Content Management Systems (CMS) and visitor interface, thus removing the need for two websites in different languages.