With a lower demand on functionality our goal was to design a website that blew them away in terms of look, feel and user experience. They did ask us to take a look a changing their store logo, but with Infinity being such an established brand, we steered them away and instead looked at new ways to surface and present it in the new site.
As a co-operative, we knew that the site would need to reflect the community values of Infinity Foods. The brief included the requirement for a timeline that would scroll horizontally. Each slide would need to be of different widths, accommodating any number of pictures and almost any amount of text. We built a custom slider script to accommodate this and publish their history as and when it now happens.
Another challenge that Infinity was faced with was incoming emails and calls that had become difficult for them to effectively manage as a Co-op. We came up with the idea of an enquiry drop down menu in their contact page that would manage each type of contact and then route accordingly; even providing a CV upload function for people applying to work there.
The site was built in WordPress, so the team at Infinity could easily manage their content and add recipes and news.
Great design needs great substance and what better way to visually represent what they’ve achieved than to produce some amazing website photography. We planned, managed and produced the photography across their store, bakery and kitchen. We’ve done some great shoots in our time, but working with Infinity on this was a real experience and we certainly weren’t looking for material to shoot. The pictures taken and the edit quality gave us some great assets to work into the design and represented the worn edges and rustic atmosphere Infinity wanted us to portray.
Every project has its surprises and it’s fair to say their Co-operative of workers have some real creative talent. Throughout the project we worked with them to create an array of beautiful icons to use across the site. It’s not every day we have such a creative interaction with clients, but a joy when we do.
For us at Neptik this really was a very special site for us to produce and a real creative chance to do something different to typical wellbeing websites.
“Neptik were a clear choice for us from the start. We really felt like they listened, but also interpreted what we wanted from a new website in a way that we couldn’t have prescribed. Throughout the process they were always extremely communicative, helpful and transparent. Even though we aren’t a traditional type of business, any of our concerns about keeping to a reasonable timeframe were needless, as the personal and friendly service always felt like it was on our terms, with no hassle or pressure. To sum up, it was a great project, and a collaboration that was successful and enjoyable!”
Infinity Foods Co Worker | Project Manager See live site