To ensure recruiters would be getting the most out of LawRecruiter’s services, as well as to maintain the high industry standards of services, candidates, and practices within the Law sector, LawRecruiter sought a suitably impactful logo, website design and custom API’s to ensure legal employers, as well as an excellent standard of legal talent, could be retained on the website.
Logo Design & Corporate ID
As a starting point for the project, we worked to develop a memorable and impactful interpretation of LawRecruiter’s existing logo design to represent their services across multiple platforms. We knew our resulting web design work would stem largely from our early design work, so we wanted it to be great. We created a simple set of logos, comprised of a custom typography, smooth rounded edges and a concurrent red colour-scheme between each design to reinforce the LawRecruiter brand.
The use of these various logos moving forward would be defined in our bespoke corporate guidelines, which we developed to help LawRecruiter maintain a consistent brand across multiple websites and platforms.
Despite the integration of unique search technologies, the existing website design made the entire user experience overcomplicated. Despite implementing advanced features, we wanted to put focus on the step-by-step recruitment process from the user perspective, highlighting the ease-of-use to potential clients, as well as the technologies utilised in the process.
Web content was also provided to speed up the build process. We worked closely with LawRecruiter during this stage to build a better understanding of the language they use online, as well as how they felt their brand should be represented in words. We first generated an example page, highlighting the writing style we intended to use for the entire website. Although we offered the option of further revisions, the content was signed-off and we proceeded to build upon this style of writing for the remaining web pages.
To ensure updating and managing the website would be as simple as possible, we built the new design using WordPress. This included a custom content management system offering flexible options for adding further pages, features, and functionality as the website progresses. As part of the agreement, we offered training at Neptik HQ to ensure LawRecruiter could adequately manage day-to-day site activity independently, also including phone support during office hours.
Once the platform and CMS was developed, we proceeded to build a range of custom features and API’s for the website. We included social media linking and integration to start out, as recruiters take advantage of these channels regularly and maintaining this link would be best practice. We then moved onto a set of custom features that would enhance the recruitment process, including the ability to upload CV’s and register job vacancies, both with email forwarding.