Self-professed as a ‘pre-industrial food system’, Silo is committed to providing ingredients with a focus on simplicity, forgoing typical methods of food processing to present a dish in its purest and most wholesome form.
All forms of food preparation and consumption at Silo are carried out with waste management in mind. Silo trades directly with farmers, source local waste-free, non-processed products to eliminate long travel, and even have their very own composting machine on site, which turns scraps into fertile soil and closes the loop on its food production cycle.
This unique approach took Silo from strength to strength; eventually they grew out of their existing website and required a refresh approach to convey their message and make the entire business more functional.
We were very excited to work with Silo, a food brand with a unique and commendable mission to close the loop on food waste. We know that we wanted to develop a website that would highlight values that Silo has built its business on.
Alongside this, it was also very important that the selection of food on offer from Silo be showcased equally on the website, to avoid it being missed or ignored alongside the strident zero waste ethos. We wanted to work hard to present both side-by-side.
Beyond defining these food branding and design aspects of the website, we also wanted to improve its functionality to help Silo interact with and serve their customers with greater ease.See live site