After being named ‘UK Speaker of the Year’ by the UK Professional Speaking Association, and in the run up to the launch of his debut publication ‘Let’s Get Engaged’, Steve came to Neptik to develop his brand and digitally authority.
Steve is a prominent figure in the Brighton business scene and has become a prolific figure at nationwide networking events. Having worked with multinationals such as O2, T-Mobile and ambitious local businesses, he uses his experience to provide keynote speeches, coaching courses, and talks in which he educates, informs and engages with audiences on social media and business management.
Steve required a complete overhaul of his online presence, including a brand new website design and new logo and branding. We were instructed of the importance of maintaining approachable elements within the branding, whilst also conveying a sense of professionalism and authority. Alongside this, a new logo would be required to meet Steve’s branding criteria. He wanted something which represented engagement without all the clichés, as well as elements of his recognisable speaking personality.
The website itself would have to convey important information in a simplistic and easy to digest way, whilst not overwhelming audiences with too much content. Steve felt an image rich website, showing him in his element, would appeal to his target audience of business leaders who prefer action over words. The inviting and engaging nature of the website would ultimately be focused on enticing businesses to contact him with opportunities.
Overall, the user experience design would be based around exploring different aspects of Steve’s work, putting his portfolio front and centre. Unaware of how to achieve this suitable user experience, we knew our expertise would be put to good use.See live site