Do you want to win more B2B customers?
Every client has a different audience. Something we’ve noticed over the last few years is that many AI-powered prospecting tools start from the same assumption. Businesses operating in the same sector must all be targeting broadly the same audience. On paper...
The courage to stay focused. If you’re running a business, chances are you didn’t start it because you dreamed of building prospect lists, comparing CRMs, or testing every new AI tool. You started it because you cared about something, spotted an opportunity, and...
You know that feeling when you’re halfway through making a plan, the kettle’s on, you’re feeling vaguely optimistic, and then someone in Westminster pops up to say “actually, I know we said that but…” Well, you might agree that’s pretty much been the mood music for...
Until mid-2024, at Neptik, we relied solely upon our own internal content writing capabilities. With over two and a half decades of sales and marketing experience, and a strong niche for B2B business development, we were pretty good at crafting them. We'd never used...
In the competitive world of B2B sales and marketing, businesses are constantly on the hunt for the next big thing—the strategy, tool, or channel that will unlock unparalleled growth and profitability. Despite this relentless search, companies frequently fall into a...
When we initially speak with people in B2B businesses about helping them with our prospecting service , sometimes they either run a business that has a BDM, or a sales/business development team. Or, they’re the person that manages the sales/business development team....
It won’t come as any surprise to those of you who know me that I spend a lot of time chatting with people about what matters most to them when it comes to their businesses. This curiosity is part of who I am, but it’s also an integral part of how we operate here at...
As mentioned in our last two blogs of this series: 'Got A Lead, What Next?' - when prospecting for new clients, we categorise leads into two categories. The first one being Hot Leads, and second one - Positive Engagements (which is what this blog is about). To recap,...
In our previous blog we gave you a brief overview of the world of leads and prospects (if you missed it, you can find it here). Now, in this blog, we’re going to share with you some best practice tips for taking a 'hot lead' and nudging it towards a sale (and,...
In our last blog we made a commitment to what we’ll be writing about in the coming months, and in this 3 part blog series we’re going to talk about what we do once we have ‘a lead’, and how we progress ‘what we call’ leads into orders/active customers. One of the main...
First off, as we come to the end of January, we hope you’ve kicked off 2022 on a positive note, and that you’re eager and ready to push forward into the year ahead! I’m going to fess up, we’ve been a little slack on the blog front over the last six months. It’s not...
If you're a director and/or leading a sales team, I’m guessing you might not relish the first part of the prospecting journey - the bit where you have to find the doors you can knock on, then create enough of an impression to build some initial trust/rapport so it...