The Value of Landing Pages
When it comes to email lead generation, it’s not just the emails that matter. An effective landing page is often one of the crucial steps that converts a prospective client into a lead. Yes, emails are essential for grasping a prospective client’s attention, but...
Got a lead – what next? (Part 3)
As mentioned in our last two blogs of this series: ‘Got A Lead, What Next?’ – when prospecting for new clients, we categorise leads into two categories. The first one being Hot Leads, and second one – Positive Engagements (which is what this...
Got a lead – what next? (Part 2)
In our previous blog we gave you a brief overview of the world of leads and prospects (if you missed it, you can find it here). Now, in this blog, we’re going to share with you some best practice tips for taking a ‘hot lead’ and nudging it towards a sale...
Got a lead – what next? (Part 1)
In our last blog we made a commitment to what we’ll be writing about in the coming months, and in this 3 part blog series we’re going to talk about what we do once we have ‘a lead’, and how we progress ‘what we call’ leads into orders/active customers. One of the main...
2022 Lead Generation blog Round-up
First off, as we come to the end of January, we hope you’ve kicked off 2022 on a positive note, and that you’re eager and ready to push forward into the year ahead! I’m going to fess up, we’ve been a little slack on the blog front over the last six months. It’s not...
Breathing new life into your new business strategy
If you’re a director and/or leading a sales team, I’m guessing you might not relish the first part of the prospecting journey – the bit where you have to find the doors you can knock on, then create enough of an impression to build some initial...
Would you start a race, wondering where your running shoes are?
On your marks, get set, go… er no. Stop. Actually let’s all sit down for a while. Oh, hang on, we’ve decided to change this from a 100m sprint to a hopping steeplechase. Oh, that track is shut… cuppa tea anyone? Now, this might sound like a Monty Python sketch, but...