Dealing with GDPR. As with a lot of legislation, GDPR can seem like a labyrinth of complexity, and, Neptik, as a lead generation, email marketing and data processing service provider, has gone to great lengths to ensure that we’re set up to deal with any and all GDPR issues and that both we and our…
We’re delighted to announce the opening of our new office location in Brighton & Hove, UK. Ben Lambert (Neptik’s MD) said: Our new office offers us more flexibility in terms of desk space, workshop facilities and parking. With our lead generation campaigns being research driven, it was important for us to be able to create…
Listening with Prejudice. One of the things I’m always banging on about is the importance of listening, but it’s not just the act of listening that matters, it’s the kind of listening you do. Put simply, there are two ways to listen. You can listen to learn or you can listen to respond. Response listening…
How SEO works? Google are pretty secret. They’ll never fully reveal how their algorithms work. They do publish updates, notes and warnings but won’t disclose the specifics. Luckily, you don’t have to do the trial and error; there’s superfluous amounts of information out there about best practice but at the heart of it, it comes…
People are searching for more on-demand entertainment. We’re time-restricted and want to be digitally entertained when we want, where we want. Whether this is reading articles, or watching videos, we have an incredible range of topics and answered questions at our fingertips. With YouTube being the second most popular search engine next to Google,…
When neptik launched in 2014, the offices was in need of some serious TLC. Local internationally acclaimed graffiti artist Aroe gave our interior and outside walls a generous lashing of colour and style. Four years on, as we’re progressing, we’ve taken over the upstairs floor of our building to make way for ‘neptik expansion’. Naturally,…
Many of the world’s most successful brands don’t produce their own content. It takes a few moments to get your head around, however this notion really says something. Take eight year old Airbnb, the well-known and much-loved homestay marketplace, and Uber, the online American-grown hail-a-cab company – neither of these multi-million dollar businesses are actually…
For the past 5 years, BIMA has been hosting Digital Day, an opportunity for digital professionals to team up with secondary school students to inspire and tell them more about different careers within the digital world. The aim of the day was for the students, split into teams, to undertake one of the 3 challenges…
Whilst working in marketing for over 15 years I’ve not always been in an agency. Prior to Neptik I worked in the distribution industry, marketing and selling data-com products. Both very different industries and both very differently served by the financial services sector, I can tell you. Different how? Where there’s a product to be…