Brighton Digital Media Academy (BDMA) started in 2015 and provides local 14-19 year old students with the education and preparation for a career in digital media.
Pairing up with other local industry businesses such as Latest TV, Brighton Fringe, and Duke of York’s Picturehouse, the students are provided with an exciting and hands-on curriculum involving logo design, animation, documentary production and more.
Neptik have recently joined as an industry partner. We want to get involved and support local education and so were partnered up with Brighton Aldridge Community Academy (BACA) to provide the sixth-form students with a design brief – something new, something old, or something we’re working on. We went in for a chat with them about who we are, what we do, and what we’d like to see from them, and our brief asked the students to design a logo and brand guidelines for a current client, The Ram Inn in Firle.
We ran through with them what our current thought processes were, showed them their old website, and described what was needed from the brief. The client wanted a refreshing, modern design, with connotations of the earthy, organic and inviting nature of the pub and rooms.
We returned to BACA a few weeks later to see the students’ designs.
It was great to see the variation of designs that were produced from the same brief; the students followed our guidelines and tips and came up with some creative headlines, well thought-out logos and well-justified brand guidelines. Below are a few examples of what they came up with.
After their presentations we gave them some feedback – what we liked and what could be improved and why. We showed them a couple versions of our final logo design for the client, and explained our reasoning behind our decision. We created a simple, modern ram’s head, which we think looked friendly, inviting, and homely, using simple typography to avoid drawing the attention away from their newly designed website. Here it is:
The Ram Inn’s website will be up and running soon so keep your eyes peeled on our Work page to see it!
We hope our contribution to BACA will give the students a bit of an insight into the digital creative industry, client management and working to a strict time schedule. We hope we can continue to inspire young aspiring creatives – it’s the perfect time for them to start gaining experience and building their knowledge.
Neptik specialise in web design and development, logo design and branding and digital marketing. We will be offering the school a week or two’s work experience next year and are always looking for new talent, so check out our Wired Sussex page for job vacancies.