Do you want to win more B2B customers?
Every client has a different audience. Something we’ve noticed over the last few years is that many AI-powered prospecting tools start from the same assumption. Businesses operating in the same sector must all be targeting broadly the same audience. On paper...
The courage to stay focused. If you’re running a business, chances are you didn’t start it because you dreamed of building prospect lists, comparing CRMs, or testing every new AI tool. You started it because you cared about something, spotted an opportunity, and...
You know that feeling when you’re halfway through making a plan, the kettle’s on, you’re feeling vaguely optimistic, and then someone in Westminster pops up to say “actually, I know we said that but…” Well, you might agree that’s pretty much been the mood music for...
In today’s economic climate, many businesses are focused on getting more leads, but what about B2B sales cycles? Getting the lead is only the first step. What really matters is understanding how long an engaged prospect takes to turn into a paying customer — we refer...
Until mid-2024, at Neptik, we relied solely upon our own internal content writing capabilities. With over two and a half decades of sales and marketing experience, and a strong niche for B2B business development, we were pretty good at crafting them. We'd never used...
In the competitive world of B2B sales and marketing, businesses are constantly on the hunt for the next big thing—the strategy, tool, or channel that will unlock unparalleled growth and profitability. Despite this relentless search, companies frequently fall into a...
When we initially speak with people in B2B businesses about helping them with our prospecting service , sometimes they either run a business that has a BDM, or a sales/business development team. Or, they’re the person that manages the sales/business development team....
Found at the heart of every great sales email is its ability to generate conversation from nothing. As lead generators, we have to consider that the B2B prospect doesn’t always know they need what’s offered yet, and is already on the receiving end of 100s of messages...
It won’t come as any surprise to those of you who know me that I spend a lot of time chatting with people about what matters most to them when it comes to their businesses. This curiosity is part of who I am, but it’s also an integral part of how we operate here at...
Not only are Customer Relationship Management (CRM) platforms a great way to track your leads, they can also improve your business relationships by helping to monitor client interactions (and give us a kick up the bum when we need it). A good CRM offers...
When it comes to email lead generation, it’s not just the emails that matter. An effective landing page is often one of the crucial steps that converts a prospective client into a lead. Yes, emails are essential for grasping a prospective client's attention, but it’s...
As mentioned in our last two blogs of this series: 'Got A Lead, What Next?' - when prospecting for new clients, we categorise leads into two categories. The first one being Hot Leads, and second one - Positive Engagements (which is what this blog is about). To recap,...