Do you want to win more B2B customers?
In our previous blog we gave you a brief overview of the world of leads and prospects (if you missed it, you can find it here). Now, in this blog, we’re going to share with you some best practice tips for taking a 'hot lead' and nudging it towards a sale (and,...
In our last blog we made a commitment to what we’ll be writing about in the coming months, and in this 3 part blog series we’re going to talk about what we do once we have ‘a lead’, and how we progress ‘what we call’ leads into orders/active customers. One of the main...
First off, as we come to the end of January, we hope you’ve kicked off 2022 on a positive note, and that you’re eager and ready to push forward into the year ahead! I’m going to fess up, we’ve been a little slack on the blog front over the last six months. It’s not...
If you're a director and/or leading a sales team, I’m guessing you might not relish the first part of the prospecting journey - the bit where you have to find the doors you can knock on, then create enough of an impression to build some initial trust/rapport so it...
On your marks, get set, go… er no. Stop. Actually let’s all sit down for a while. Oh, hang on, we’ve decided to change this from a 100m sprint to a hopping steeplechase. Oh, that track is shut… cuppa tea anyone? Now, this might sound like a Monty Python sketch, but...
Keeping it Simple. First up, apologies for the nautical references in this blog, but a) it brings this issue to life, and b) our office overlooks a harbour. There’s an old saying ‘A rising tide lifts all ships’. So when things are going well, we all do OK. Maybe some...
Dealing with GDPR. As with a lot of legislation, GDPR can seem like a labyrinth of complexity, and, Neptik, as a lead generation, email marketing and data processing service provider, has gone to great lengths to ensure that we’re set up to deal with any and all GDPR...
We’re delighted to announce the opening of our new office location in Brighton & Hove, UK. Ben Lambert (Neptik's MD) said: Our new office offers us more flexibility in terms of desk space, workshop facilities and parking. With our lead generation campaigns being...
Listening with Prejudice. One of the things I'm always banging on about is the importance of listening, but it's not just the act of listening that matters, it's the kind of listening you do. Put simply, there are two ways to listen. You can listen to learn or you can...
How SEO works? Google are pretty secret. They'll never fully reveal how their algorithms work. They do publish updates, notes and warnings but won't disclose the specifics. Luckily, you don't have to do the trial and error; there's superfluous amounts of information...
People are searching for more on-demand entertainment. We’re time-restricted and want to be digitally entertained when we want, where we want. Whether this is reading articles, or watching videos, we have an incredible range of topics and answered questions at our...
When neptik launched in 2014, our office was in need of some serious TLC. Local internationally acclaimed graffiti artist Aroe gave our interior and outside walls a generous lashing of colour and style. Four years on, as we're progressing, we've taken over the...