Content for marketing
Campaign landing pages
Content strategy & copywriting
As well as producing compelling email content for lead generation campaigns, we also provide a B2B content strategy and copywriting service for a range of marketing mediums. This can enrich and make your outbound campaigns more powerful, and streamlines your brand’s language across all your channels.
Every touch-point counts
Our first-hand knowledge of delivering great written content allows us to boost lead generation campaigns; but it’s not just about what’s written in the emails. That’s the gateway-content that captures a prospect’s attention, creates intrigue and absolutely YES, it does generate leads.
However, it’s also the start of a customer’s journey with your business, so it’s important that their interaction touch-points thereafter convey a streamlined message, deliver continuity, and get them wanting to work with you.
Campaign landing pages
Typically, when someone clicks on a link in an email campaign, we have 20-30 seconds to capture their attention.
So, we need to ask ourselves – after we’ve already presented the proposition with our emails, is then directing a prospect to your homepage the best way to reinforce that message, or could it potentially dilute the campaign proposition and lose their attention?
We see a landing page as an extension of your pitch that’s designed to increase conversion rates. At neptik, we can either deliver this independently as a part of your email lead generation campaign, or work in collaboration with your team.
But, what’s really important is whether your blogs are broadcasting, or engaging? It’s easy to spout out a load of information with the assumption it’s of interest to your target audience. But, the reality is that producing quality blogs and using them to engage prospects, generate leads and retain existing customers is an art form.
When you work with neptik as your blog producer, not only will we attract new customers and retain existing ones, we’ll also put your business and employees on a pedestal – As the go-to-people within your industry.
Your experience will speak for itself when you’re targeting a prospective client, or delivering a pitch.
It shows them you know what you’re doing, that you are an expert in your field, and that your business has the credentials to successfully deliver what you’re promoting.
Talk alone can sound cheap when you’re trying to convince a prospective client you’re the right business for the job. Demonstrating your experience and what you have already achieved can speak louder than any words.
Whether you decide to publish case studies on your website, or wish to keep them offline for those pitches when you think you’ll need them, we can help.
Whether you’re proposing, updating or conveying, one of the most effective ways is deliver, or cascade a presentation deck.
It could be a company overview, a proposal, or a meeting with your team, partners or suppliers. You want it to look great, be easy to understand and answer the questions the audience have before they get asked.
At neptik, we create breathtaking deck templates, and exceptional presentation content. We can do this as a part of an ongoing campaign, so you have the tools to progress new leads, or as an additional separate service.
We’ll Fuel your pipeline
And we don’t stop there…
Generating leads is what we do. As such, we understand you may also want support in other areas to maximise the impact of your sales and marketing operations.