Generate demand.
Start conversations.
Win more of the right customers.
How we do it.
Neptik helps B2B businesses start new sales conversations with the right companies and organisations through targeted multi-channel outreach.
Rather than skimmed research and bulk sending tactics, we focus on strategy and detail — with dedicated researchers identifying the right prospects at the right companies and organisations, and content specialists personalising and shaping messages to match priorities, so they land with context and relevance rather than resistance.
Our sponsored social ads are designed to support our outreach campaigns, so when messages land, they’re not “out of the blue” — adding familiarity and relevance. When you work with Neptik, you get an abundance of sales, technical and AI expertise, careful targeting, messaging that converts, and a focus on quality over volume.
Understand
& Plan.
Develop
Content.
Identify
Prospects.
Tech
Setup.
Sponsored
Ads.
Email
Outreach.
LinkedIn
Engagement.
Qualify
& Refer.
Understand, explore & plan.
To kick off campaigns, we design how to stand out and hook your prospects with a 3-hour workshop - split into two parts.
1
Deconstruct and understand your offering, to create the strategy, messaging and campaigns that’ll engage new prospects.
2
Understand who the people and businesses are that you want to work with, so we can research and custom-build your prospect databases.
Develop campaign content.
Having established our campaign strategy during the workshop, our content experts will create compelling personalised content for each channel, designed to capture and engage your target audience with a clear call-to-action.
- New business strategies are less effective when they’re geared towards persuasion (as if you’re already pitching) - remember, you've not yet been invited into the room.
- We write content to build mental availability - creating intrigue, allowing prospects to imagine better outcomes.
- Our objective is to start engagement, so rather than putting it all on the table, we give them just enough to want to hear more — then you pick up the conversation.
Identifying target prospects.
We do not use purchased or recycled databases. We develop tailored, current, qualified prospect lists for each client campaign - every day.
We will build a micro-database during the onboarding process for your review and feedback - to ensure we’re on the right track before campaigns launch.
Then, we continue to custom-build new prospect lists each day, using live-campaign insights to further optimise our research and campaign performance.
Your databases are crafted around:
Titles
Keywords
Seniority
Geography
Interactions
Industries
Relationships
Company size
Specific nuances
Client wishlists
Technical set-up and campaign deliverability.
You’ll also have our technical experts setting up your outreach infrastructure, optimising inbox deliverability, and ensuring sequencing and distribution across all channels are structured and scheduled to maximise campaign performance.
You can have an exceptional proposition, the right messaging, and your ideal prospects to contact - but if you can’t get in front of them, the whole thing’s a waste of time.
Sponsored Ads.
Today’s decision makers are overwhelmed with every kind of deal being put in front of them.
This means B2B sales and marketing now requires more time and skill than ever to identify and engage the right prospects.
When Neptik runs your outreach campaigns, we can support them with sponsored social ads — creating awareness of your brand before and during the campaign cycle, so when your outreach messages land, you’re not starting from zero.
What makes our sponsored ad approach different is how we target. Rather than relying on broad platform demographics, we only serve ads to prospects who have already been individually researched and validated for your outreach campaigns.
This keeps targeting tight, improves performance, and avoids unnecessary spend with social platforms.
Email Outreach.
In 2026, email outreach remains one of the most effective channels for B2B lead generation and sales.
However, with increasingly advanced filtering systems and rising inbox competition, success now depends on far more than just sending emails. It comes down to precise targeting, relevant messaging, and maintaining strong sender reputation — a Neptik standard.
We’ve developed and continue to refine the methods, infrastructure, and processes required to make email outreach consistently perform — even in a more challenging era.
Out-of-Offices
When we receive an out-of-office, we schedule personalised follow-ups for when prospects return - keeping timing on your side.
Objection Handling
When prospects say "we're already covered", it actually signals a potential need, not a dead-end. We respond with tailored objection responses to reopen conversations.
Content Variations
We use variations of content, tailored to different prospects and industry segments - to increase leads, maintain deliverability, avoid filtering issues, and keep messaging natural and relevant.
Campaign Refinement
Campaigns are continuously monitored, tested and refined - from messaging and angles to targeting - ensuring optimum performance.
When done properly, email lead generation remains one of the most effective ways to start conversations and generate new business.
The difference is how it’s executed.
LinkedIn Outreach.
When we run email campaigns, we can layer in LinkedIn touchpoints as part of the outreach sequences.
We start with activity such as profile views and following company pages to increase visibility and familiarity of you and your brand.
Then, we send connection requests with tailored messages. Once accepted, we follow up with personalised direct-messages designed to start conversations that you can step into and take forward.
As with how we target prospects with sponsored ads and emails, rather than relying on LinkedIn’s broad demographic filters, we engage directly with the same pre-validated prospects our researchers have already identified — improving relevance, engagement, and lead rates.
Profile Viewing
Triggering a notification to the prospect, so they know you’ve looked at their profile.
Follow Company Pages
Allowing you to keep up to date and interact with the companies you want to work with.
Connection requests
Building your network, and allowing us to directly message in campaigns.
Direct Messaging
Once connected, we directly message prospects on LinkedIn in tandem with our email campaigns.
Going the Extra Mile.
When you choose Neptik, we make sure you get a service that supports you and your team every step of the way.
- We become an integral part of your sales and marketing team.
- You’ll have a Client Success Manager, Campaign Manager, and a Researcher. Plus, access to our Content Specialists and Deliverability Expertise.
- Real-time WhatsApp notifications when your leads land.
- Regular campaign reporting meetings with your Client Success Manager.
- Access to your Neptik Live Leads CRM.
TRUSTED BY BUSINESSES THROUGHOUT THE UK & BEYOND
Tom Howarth
CEO, Fimatix
Alex Stockley
Director, Lapse Film
Joel Perkins
Managing Director, Architectural Coating Solutions (ACS)
Nathan Diver
Director, Curbside Commercial Waste & Recycling
Matt Nash
Business Development Manager, Gunning London
Paul Feldman
Business development Manager, Green Shield Environmental
Kieran Croughan
Managing Director, Trinity
Book your free discovery call with our MD, Ben Lambert.
