Amaveda is the evolved brand of ‘Panacea Peru’, a company specialising in detoxes and retreats.
A change in identity was a result of the business owner, Emily Shaw, deciding to expand by offering detox retreats and 1-2-1 wellbeing-mentoring programs alongside the sale of her detox products, which at that time were only available in Peru.
A centralised website was required to host all of Amaveda’s products and services. They had an extensive, un-automated quiz that they used to determine the most beneficial products, programs and treatments for each individual visitor, which needed incorporating into the new site. They also required a client login space, product shop, booking platform for their retreats and help with a multilingual customer base, as she had one website in English and another in Spanish.
The new logo design needed to resonate with the alchemy sign of transmutation; the representation of turning bad into good. Clean geometric lines, modular shapes and fresh, calming colour tones set us on our way.
Logo & Branding
The name Amaveda derives from the word Amazon and the colour green, to represent natural life and living, as well as an association with the business’s country of origin, Peru.
Our first port of call was to investigate the brand’s cultural origins. Our findings married well with the brief of geometric shapes, as traditional art found in the Amazon is of a similar style. We fused this with a representation of light and direction, using lines and shapes to create a star. To retain a fresh, natural style and to remain in keeping with the Amazon theme, we used a pastille shade of green, with a hint of aqua blue.
Website Design & Development
The overall website design needed to be in line with the logo: clean, fresh and calming. We built in two purchasing functions, one being a shop, and the second being a booking and reservations form. A client area was also built, whereby registered visitors could download videos and e-books, book a call back, or arrange a Skype call.
The website was delivered fully responsive across all devices and also included inter-changeable language options, for both the Content Management Systems (CMS) and visitor interface, thus removing the need for two websites in different languages.