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Formation

Designing and delivering better office workspaces for the US Bank, Wayfair and many more.

The client

Formation have been purveyors of designing and installing inventive, stylish and robust office interiors for over 15 years. Predominately serving the London market Formation have and continue to deliver exquisite office spaces into organisations throughout the capital.

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screenshot of a page of the Formation website

The Brief

At the turn of 2017, Paul, Formation’s MD found Neptik on Google and got in touch about kicking off the year with a bang, with the view to investing in his brand and online presence. The relationship kicked off beautifully and before we knew it we’d been commissioned to deliver a new brand (including a strap-line, tone of voice, brand guidelines and photography) and a new website design, with fully optimised copy. And, to complement, ongoing digital marketing.

Branding

The Formation brand had been through a number of revisions and updates throughout it’s life, but it hadn’t ever been done by a digital branding agency. As a result, there was no story to it, no guidelines and no continuity throughout their marketing material. They did however use a well-fitting font in their logo design, which we ended up stripping back to basics and complementing with a new style sheet of associated branding collateral. As a part of the brand design we also created a tone of voice, beautiful photography of their work and a strapline ‘Your Better Work Space’ that said it all.

Website

The client’s old website featured the brands they worked with, but not the work they’d delivered. They’d designed and fitted out some amazing offices, but they had no way of showing this to potential clients, other than a presentation, with amateur office photography shots. 

We therefore used the photography we’d shot during the branding process to create a beautiful brochure website design with a WordPress Content Management System for later website maintenance. The web design was then backed up with optimised content we’d written in-house.

Ongoing digital marketing

We have continued to work in partnership with Formation, providing business to business digital marketing services, including Social Media campaign management, blogger outreach, link building, email marketing and monthly reporting.

Client Testimonial

“We’ve worked with marketing agencies in the past, but Neptik was the first digital agency we’d engaged with. What attracted us to them was not just the style of the websites they produce, but also because they are a full service digital agency, so as well as producing our website, they also did a smashing job with our brand message and photography. We’ve been working with them now for over six months, they manage our digital services and as much as they are creative and reliable, they are also a really nice bunch of people to work with and take customer service very seriously. I would certainly recommend them.”