Her imagery deserved minimal distraction and needed to be easy to view and navigate, so we got to work on designing a bespoke, clutter-free showcase site, built on a simple CMS that let the beautiful images speak for themselves.
Using a responsive horizontal layout for the website, her images would never be cut off by small browser windows and would always be seen in full by the viewer, exactly as intended. This also ensured the website would be fully responsive across all devices, a Neptik standard.
Previously Lucy had no way of measuring her online exposure, so we implemented various analytics to measure the traffic to her new site. This enabled her to monitor projects gaining the most exposure and search terms that generated more traffic via SEO.