Brighton-based TSG Invoice is an Invoice Financing Broker that specialises in serving the digital marketing, wholesale distribution and recruitment industries.
With a team highly-experienced in the industry, TSG Invoice work from the client’s perspective and provide a range of simple, friendly, and bespoke services including invoice discounting, invoice factoring, crowd funding and supply chain finance.
TSG Invoice wanted a new website design, logo, branding, strap line, content and imagery which would continue to present them as an approachable yet professional company, offering high-quality, personable business experiences. They wanted to appeal to their small but specialised key audience, yet portray their extensive knowledge and expertise.
Previously having worked alongside other specialised Brighton companies, Neptik were excited to work with TSG and believed our flexible and experienced development team would be able to create a fresh, professional brand, which could be extremely user-friendly, aesthetically pleasing, and representative of the company itself.
With TSG’s professional yet friendly service in mind, we wanted to create a logo and streamline that would continue these connotations and so decided on a simple duo-tone logo and the streamline ‘The cashflow people’. Short but sweet, Neptik believed it mirrored the nature of the company, whose services are aimed at a few particular markets. In addition, we wanted the imagery to contribute to this understanding, and so used simplistic, clear photography and graphics that would represent professionalism.
When designing the website, we wanted to keep it clean and simple and so decided on six main pages that would mean for easy accessibility. Using a WordPress CMS, we were able to devise a fully-functioning back-end system that could be easily managed independently.
Working alongside TSG throughout the entire process meant we could fully understand the brand tone and voice, needs, and goals and produce a new and exciting design package that could be used on all platforms, and would accompany an already high-end brand with the website to match.
Since working for TSG Invoice, Neptik have taken advantage of their service offered. Want to find out what they did for us? Check out our website agency finance blog post.